About the Project

The approach for Haven Home began by identifying a common challenge in the category: most organizing brands either lean heavily into aspirational perfectionism or lean too far into generic productivity-hack energy.

The goal was to create a brand that bridges both — honoring the emotional weight of a disorganized space while making the process feel gentle, guided, and genuinely achievable.

We focused on building a visual system that communicates calm without feeling clinical. This meant pairing a soft, hand-drawn nest mark with an clean type pairing to create a brand that feels both grounded and refined — never cold, never intimidating.

what I did

Brand Stratey

Primary + Icon Logos

Full Brand Identity

Brand Guidelines